Where Gender Intelligence Meets Business Impact
I help organizations turn gender-based insights into strategies that grow your brand, deepen audience trust, and build inclusive workplace culture. Consumer research, brand audits, content development, and DEI consulting—designed to drive results. Ready to turn equity into your competitive edge?
About Gender IQ Consulting
I’m Dr. Diana C. Parry—scholar, researcher, and strategist with 25 years of turning cutting-edge gender research into profitable, measurable business results.
I work with clients across sectors—Fortune 500s, NGOs, media companies, and fast-growing brands—helping them harness gender intelligence to elevate storytelling, drive innovation, and build cultures of equity and belonging.
Why Gender Intelligence Matters
Women influence over 80% of consumer spending, yet many brands still miss the mark on authentic connection.
The global wellness economy is projected to exceed $7 trillion by 2025, as consumers demand more inclusive and purpose-driven solutions.
Sexual wellness and femtech are expected to surpass $125 billion by 2030, making gender-informed innovation a competitive must.
Digital platforms like dating apps are transforming how people connect and heal, pushing digital wellness and relational safety to the forefront of product design.
Workplace culture now impacts brand loyalty and business performance, with employees seeking alignment around well-being and equity.
Today’s audiences expect brands to lead with values—like gender equity and social impact—not just marketing messages.
My consulting approach combines research, cultural intelligence, and strategy to help organizations design inclusive, wellness-informed experiences—for customers, teams, and long-term growth.
Core Services at a Glance
Gender & Consumer Insights for Brands
For retail, beauty, fashion, lifestyle, wellness, and, tech brands
Media & Entertainment Consulting
For film studios, streaming platforms, content creators, streaming platforms, tech companies and, advertisers
Corporate Gender & DEI Strategy
For Fortune 500 companies, HR leaders, DEI teams, and, wellness programme leads
À La Carte Services
Flexible, à la carte consulting services designed to meet your needs, on your schedule.
From Swipes to Substance:
My CBC Conversation on Gender and Dating Apps
I recently joined CBC Radio’s Just Asking to talk about my research on dating apps—and how gender intelligence can help us better understand the ways these platforms shape connection, intimacy, and equity in Canada. In the interview, I share insights on the opportunities, challenges, and cultural shifts emerging from our swipe-based social lives, and why it’s time to design them with inclusion at the forefront.
What My Clients Say
"Working with Diana Parry through Gender IQ Consulting was an absolute privilege. She was consistently communicative, thoughtful, and responsive throughout our engagement. Diana brings a rare combination of academic rigor and practical expertise, which proved invaluable as we navigated complex questions around gender, equity, and identity. I especially appreciated her ability to speak across different industries — in our case, supporting a tech client tackling nuanced challenges related to sexual wellness. Her strategic clarity and ability to translate complex issues into actionable insights made a lasting impact on our work."
Marena Tedaldi
Senior Associate, Tech Policy
